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(IT-NEWSWIRE.COM, February 27, 2018 ) The Global Social Media Analytics Market was valued at USD 2.65 billion in 2016 and is projected to reach USD 25.76 billion by 2025, growing at a CAGR of 28.75% from 2017 to 2025.
Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. Social media analytics provide the client with several benefits that include competitive bench marking, centralized analysis, influencer identification, reporting, enhance the products and services, better target marketing, and provide feedback analysis.
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The major players in the market are as follows:
SAS Institute, IBM Corporation, Adobe Systems, Salesforce, Clarabridge, Crimson Hexagon, Sysomos, Brandwatch, Simply Measured, Gooddata, Oracle Corporation, Netbase, Talkwalker
Social media analytics is widely considered to be a major business and marketing tool in the present day business scenario. In order to gain actionable insights on consumer perceptions and improve their services and products portfolio, businesses across the globe are using social media analytics. Social media analytics combines monitoring, measurement, and analysis tools to uncover user sentiments, and identify key trends in the studied market.
Market Dynamics:
1. Market Drivers
2. Increasing volume of data generation through social media
3. Growing adoption of cloud-based solutions
4. Rising adoption of social media analytics solutions
5. Increasing usage of social media using smartphones
2. Market Restraints
1. Poor standards for social media analytics
2. Need of a single system to manage the increasing unstructured data
3. Increasing complexities with analytical workflow
Market Segmentation:
The Global Social Media Analytics Market is segmented on the analytics type, organization size, component, deployment model, application, vertical, and region.
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
Research Methodology:
Research study on the Global Social Media Analytics Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review. The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.
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Source: EmailWire.Com 
Source: EmailWire.com
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