Why Household Insights Matter For Business Strategy

(IT-NEWSWIRE.COM, March 10, 2017 ) The household and the way consumers interact with their home ecosystem is evolving, driven by new product designs, evolving family types, and demographic trends. Segments ranging from appliances to healthcare and e-commerce are impacted by such shifts. Understanding the diverse and complex changes in households is vital for brands, in order to minimise potential challenges and maximise new opportunities.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Publisher's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

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Product coverage:
Data coverage: market sizes (historic and forecasts) , company shares, brand shares and distribution data.
Why buy this report
-Identify factors driving change now and in the future
-Understand motivation
-Forward-looking outlook
-Briefings and presentation should provoke lively discussion at senior level
-Take a step back from micro trends
-Get up to date estimates and comment

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Why Household Insights Matter For Business Strategy