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(IT-NEWSWIRE.COM, July 23, 2015 ) Location-based services (LBS) use the positioning capabilities of wireless applications to deliver innovative services to mobile users. LBS offers a cost-effective engagement with mobile customers. LBS uses GIS technology and the Internet to track the users location. The various location-enabled mobile devices are smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location-induced searches. It also generates information regarding ongoing local events, shopping, and location-based entertainment options.
Technavio's analysts forecast the mobile LBS market in the US to grow at a CAGR of 27.27% over 2014-2019.
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Covered in this Report
The mobile LBS market in the US is segmented on the basis of application into eight segments: Location-based navigation, location-based search and advertising, indoor LBS, location-based infotainment, location-based tracking, analytics, recreation and fitness, and others.
Technavio's report, the Mobile LBS Market in the US 2015-2019, has been prepared based on in-depth market analysis with inputs from industry experts. It also covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors.
Key Vendors
Foursquare
Google
Groupon
HERE
Telecommunication System
TeleNav
TomTom
xAd
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Other Prominent Vendors
AdNear
Appello Systems
AT&T
CityGrid Media
Lemon (LifeLock)
Micello
NinthDecimal
Placecast
PlaceIQ
Proximus (Belgacom Mobile)
ScanBuy
Scoutmob
SCVNGR
ShopKick (SK Telecom)
Skyhook (TruePosition)
Sprint (Softbank)
Telenity
Verizon Wireless
Xtify (IBM)
Yelp
Market Driver
Increased Adoption of Location-Enabled Smartphones and Tablets
For a full, detailed list, view our report
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Market Challenge
Concerns over Data Privacy
For a full, detailed list, view our report
Market Trend
Enhanced 911 Mandate for Emergency Services
For a full, detailed list, view our report
Key Questions Answered in this Report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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